I’ve been thinking lately about what this phrase “game-changer” means and what has become a game changer for me.
Just to get clarity, I looked up this phrase in several online resources and here’s what I found. A Game-Changer is:
- something that radically changes a situation.
- completely changing the way that something is done, thought about, or made
- change the nature of something (a game, a strategy) for the better (a positive outcome)
- a newly introduced element or factor that changes an existing situation or activity in a significant way
- critical and having the potential to alter the overall outcome
It could be a thought, an epiphany, a change in understanding that brings about the game-changing idea.
Here’s an example of a thought or understanding: “I understand now that the reason I’m supposed to be doing this is because this is where I’m gifted.”
The thought or understanding won’t shift your situation until you act on it.
Imagine a company strategy that alters the way a product gets to its consumer. Historically it used to be a physical retail store, wholesale purchase or catalogue. Once the internet came into play (the game of merchandising), that was a game-changer for promotion and distribution.
The same idea enters into a real game such as football or monopoly. One strategic move from one side can change the game towards a positive outcome for that side.
The reason someone would consider a strategic move would be to change the outcome of where they see themselves in relation to their success in the game. Most games aren’t won by chance. They are won by being good.
In the game of online marketing, you have to be good. You have to understand the rules and nature of the game, the marketing strategies that have traditionally worked and the skills needed to play and win the game. Winning in online marketing doesn’t mean someone else loses necessarily. It just means you don’t lose; although there is competition, so you don’t want to forget that element of the game.
There were 2 game-changers for me in my online business: One was what I discovered (understanding) about my gifts, talents and purpose. The other was connecting with a team of people who would teach, guide and encourage me on my path of winning. joker123
First, I had to dig deep into my consciousness to realize that what I am doing is really needed and is helping the world (my modus operandi). My teaching of yoga, my offering healthy products, my marketing savvy – all help people get what they need and desire… better health in mind, body and spirit AND financial health as well. They all matter and my method of operation is to use my gifts and talents to help others, every day, all the time.
God has gifted me and I intend to use my gifts to the day I die so as not to waste them. It used to grieve me that my mother stopped using her beautiful voice. She sang on radio and television in the 1940s and 50s and was really talented – something she worked on every day for years. Then she gave it up. She didn’t sing in church, didn’t sing for anyone and I kept thinking… what a waste! Anyway, I have let go of that grief but I promise to use my gifts always!
My understanding of how I needed to use my talents and skills was the first game-changer in that I became very focused. Life gets in the way sometimes, but I just keep coming back to what I’m doing, every day. Every day I learn something and teach something.
My connection to others who would teach, guide and encourage me on my path was the game changing action I took to get plugged into this group of people who were of like mind. These are people who want to be self-sufficient, progressive and serving. They 1)have a positive, can-do attitude; 2)commit to learning, changing and doing; and they 3)accept positive criticism and make adjustments.
I remember in my yoga teacher training class when we were taught to critique our peers as we were learning to observe and teach adjustments. We were taught to first mention what you liked about the teaching… something positive. Secondly, we were taught to say, “and here’s how you can improve that teaching to make it even better.” That was a game-changer for me in how I approached giving feedback.
These are the kinds of people I want to be associated with. Smart, kind, ambitious people who want to take care of themselves by taking care of those around them.
So what is your game-changer going to be? Are you mentally prepared to focus on your game? Are you connected to a group of people who can help you? Do you have a mastermind group who you trust to help you along the way? I have a few, and like I said, my association with them was a huge game-changer for me.
If you are struggling with your online marketing or feeling stuck, perhaps you need a new strategy. Perhaps you need to meet with a Life Coach. I did. Maybe you need to get a new understanding or perspective on what you offer. A paradigm shift could be just what you need.
Maybe you need a team of people to help you on your journey, to help you develop skills and excitement to flush out your ideas and dreams.
If the course you are on feels like you’re losing the game, join a team that will help you win. Remember earlier when I said this? “The thought or understanding won’t shift your situation until you act on it.”